Remarketing reengages potential customers that may have been lost to you. It is intelligent and works, which is why we like it a lot.
Most marketers agree that the average customer has to see an advert several times before making a decision to purchase. It is rare that someone will dive into their pockets after a single exposure to a marketing message. The point of mentioning this is that when it comes to reaching potential customers, repetition matters. And this is where remarketing comes into its own.
Remarketing involves showing your adverts to targeted users who have previously visited your website. They may navigate away from your pages, but with remarketing you get a second bite at the cherry to win their custom.