Customers are becoming savvier as they continue to shift more of their spending online. They will consider all their options before making a final purchase and parting with their money. This involves reading as much as they can about sellers in order for them to make the best decisions. They glean information from reviews, their social networks and articles among other sources. So, what does this mean for your business?
If they’re reading about your company you need to shine. Increased sales come from trust and if you want to boost your bottom line you need to have a positive footprint on the internet. Your online reputation is how others see you online and it’s the product of every piece of information about you on the web. And if someone has written something negative about you online, it can put you at a serious disadvantage and drive customers away. Do you know what’s being said about your business?