Overview

Marketing Automation

Marketing automation can do incredible things for businesses by using software, tools and technologies to automate marketing tasks (for example prospect and customer profiling, lead scoring and sending personalised emails) on online channels such as websites, social media and email communication. It enables companies to forge strong relationships with customers but in an automated way. With the right software and implementation strategies, it can give your marketing endeavours a powerful boost turning website visitors into paying customers. In short, marketing automation is a fantastic way of nurturing leads.

How Does Marketing Automation Work?

WITH AN UPDATED TECH FOR THE FUTURE

Marketing automation can do incredible things for businesses by using software, tools and technologies to automate marketing tasks (for example prospect and customer profiling, lead scoring and sending personalised emails) on online channels such as websites, social media and email communication. It enables companies to forge strong relationships with customers but in an automated way. With the right software and implementation strategies, it can give your marketing endeavours a powerful boost turning website visitors into paying customers. In short, marketing automation is a fantastic way of nurturing leads.

How to Implement Marketing Automation Successfully

Come and talk to us. We will help you achieve your marketing automation goals by designing an approach that is tailor-made to your business and customers. Among the marketing automation services we offer are:

Email marketing

to fully engage prospects with personalised communication.

Calls to action

we’ll develop smart calls to action that can change depending on what your prospect is looking for and where they are in the sales funnel.

Lead scoring

ranking leads to determine how qualified the prospects are which enables you to tweak your marketing strategies.

Content customisation

we’ll create customised content that is delivered to your leads and that will help move them through the sales funnel.

The Key Benefits of Marketing Automation

Rocket Fuel for Business Growth

1

Improves the customer experience

2

Drives more leads.

3

Converts leads into sales

4

Allows you to collect valuable data about your customers

5

Optimises your marketing spend

6

Improves user engagement

7

Shortens the sales cycle

8

Produces measurable results